We’ve been hearing about the benefits of integrating video into your marketing mix for a while now. However, unfortunately only a small percentage of companies, especially small businesses, are taking advantage of this powerful marketing tool. Most people psych themselves out on the difficulties of creating video content. But it’s easier than it appears.
With the 5 tips below you can focus on the important factors that will get your video production headed in the right direction.
1. Provide Valuable Content
Valuable content can come in many shapes and sizes. Some companies focus on their products or services in a very theatrical way.
Other companies bring humor to the mix while still showing off the benefits of their product.
Another content approach is to focus on factors that could benefit your clients.
2. Be Consistent
This is where most people stumble. You have the best intentions to produce engaging video content, but after a couple of weeks those intentions may make their way to the back burner and never leave.
Consistency is key to any marketing effort, but especially when it comes to video. Not only are you up against other video content but you’re also competing with all the other material that makes up the Internet. One of the most important ways to rise above the content noise is to stay consistent.
Even though people are watching your video, the most important aspect is what they hear. A lot of people spend so much time and effort with the visual side of the video, they forget people are listening too. Bad sound in your video is the quickest way to get people to click away. Spend a little money on a decent microphone and make sure your video can be clearly heard, as well as seen.
4. Don’t Get Caught up in Perfection
Sometimes we get so caught up in analyzing our product, we never get it out the door for people to consume. We’re not advocating you put out poor quality content, or that you don’t fix glaring mistakes, but we are saying you don’t need to be Steven Spielberg when it comes to producing videos.
Almost all of our videos are done in one take. There are some flubs or hiccups in the final product, but that’s what makes it real – Humans being human. It’s makes us more relatable and connects us with our audience because we’re not over-produced robots. It also proves that creating a video doesn’t have to be a major time investment.
5. Have Fun
This tip is left for last because it’s the most important. You have to enjoy what you’re doing in anything, and producing video content isn’t any different. If you’re not having fun, it’s easy for people to pick up on it and can have a negative impact on your final product.
© Derek Overbey.