The Effectiveness of Video Marketing

Using videos to promote your business is a low cost option for businesses that cannot afford the high advertising costs of television and print advertising. There is no doubt that the advantages of using videos to promote your business is getting close to the traditional advertisements on the television. The online video marketing has proven to be more effective than the print ads.

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The increased popularity of the online video marketing has forced more and more business to use it in their advertising campaigns. Using the videos to promote your business online has really become a way to take forward the business to higher possibilities. There are certain things that one should know before one starts using the online video marketing for its business. It is of great importance that a person knows what he wants to achieve from the online video marketing. One should know either he is looking for the new subscribers or customer or he wants to increase its sales.

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New Zealand Rainforest

About 1–15% of the total land area of New Zealand is covered with native flora, from tall kauri and kohekohe forests to rainforest dominated by rimu, beech, tawa, matai and rata; ferns and flax; dunelands with their spinifex and pingao; alpine and subalpine herb fields; and scrub and tussock.

5 Video Marketing Tips

We’ve been hearing about the benefits of integrating video into your marketing mix for a while now. However, unfortunately only a small percentage of companies, especially small businesses, are taking advantage of this powerful marketing tool. Most people psych themselves out on the difficulties of creating video content. But it’s easier than it appears.

With the 5 tips below you can focus on the important factors that will get your video production headed in the right direction.

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Hole in the Rock at Piercy Island

The Hole in the Rock is at Piercy Island, right out at Cape Brett. It’s a beautiful passage through the bay and you can choose to take this at a relaxed pace or fuel your trip with the adrenalin on a fast boat.

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Hear the stories of the brave warriors and their coming of age challenge to climb the island. And of the Kokako, a now extinct bird that the island is named for by the Maori. As you cruise through the many islands the crew will share the stories of Captain Cook and his crew while keeping their eyes peeled for marine life.

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Food Photography Tips

How to use natural light to take amazing food photos:

1. Indirect Sunlight Only! Cloudy days or south-facing windows are ideal, because direct sun will spoil your photos (and your food!)

2. If you are outside look for shade – even the picnic table umbrella can be enough shade to give you nice soft light.

3. Use a short depth of field. Set your camera to manual and a large aperture (small f-number), which will depend on the food.

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How to Write Engaging Content

Creating online content can be a more difficult task than you might think. You must engage the audience and find compelling topics, as well as consistently provide high-quality information. To truly reach maximum results, you must publish material on a regular basis. And to gain the maximum amount of readers you will need to follow some industry rules.

There are plenty of tools and online resources that offer assistance. And many of them can increase your productivity and save you plenty of time. However, you need to be able to handle the bulk of the work and full understand the process yourself, before you can begin creating top-notch content.

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Arataki Visitor Centre

The Arataki Visitor Centre is the gateway to the Waitakere Ranges Regional Park in West Auckland, with more than 16,000 hectares of native rainforest and coastline. It’s 250km of walking and tramping tracks provide access to beaches, breathtaking views, and spectacular rocky outcrops, including the Hillary Trail, black sand beaches, waterfalls and giant kauri trees.

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How to Photograph Waterfalls

Waterfalls are beautiful but technically difficult to photograph. Discover how to master the technical and creative aspects of waterfall photography.

Capture Their Motion

One of the most interesting things about waterfalls is the way they move. From the meandering flow of water across rocks to the splash and spray of a crashing torrent, they’re always full of energy and excitement.

The key to capturing this movement is choosing the best camera settings before you start shooting. So flick your camera into Shutter Priority or Manual mode and set it up as follows.

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Purakaunui Falls – New Zealand

Shutter Speed

Every waterfall is different, and there’s no single “correct” shutter speed to use, but if you want to capture movement in the water you’ll need to use a slow shutter speed – generally somewhere from 0.3 seconds up to several seconds.

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The Benefits of Video Marketing

Video marketing is quickly becoming one of the hottest ways of showcasing and promoting your online business!

According to some recent studies, 57% of people have watched online videos at some point in their lives, and 19% watch them every day. Those figures appear to be growing steadily as internet usage and social networking grows more and more popular.

Here are some benefits of Video Marketing:

• You can showcase your product or service in a unique way that will both entertain your viewers and offer them valuable information.

• Videos get a lot of views and a better response rate than articles and blogs. People are more willing to sit through a two-minute video than read a long blog entry.

• You can better illustrate the concepts you’re trying to convey. Some topics are just plain hard to describe and lay out in print form, but video allows you to show rather than tell. This is especially true when it comes to technical “how-tos”: videos can be much easier to follow.

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